How to Install Projectivy Launcher on Nvidia Shield TV (2026 Guide)

I’ve been using my Shield TV Pro for years now — it’s hands down the most powerful streaming device you can buy. But there’s one thing that’s always bugged me: the default Android TV launcher has become an ad-filled mess. Sponsored content everywhere, sideloaded apps buried in folders, and basically no way to customize the experience.

So I finally installed Projectivy Launcher. That one change transformed my Shield from “annoying default interface” to “exactly how I want it to look.” Here’s exactly how to do it.

What I Tested For

I spent a week testing Projectivy Launcher on my Shield TV Pro to answer the questions that actually matter:

• How easy is the installation process?
• Does it actually remove ads from the home screen?
• Are all sideloaded apps visible?
• How much customization do you get?
• Does it work better than other launchers like Wolf Launcher?

Here’s what I found.

Why Your Shield Needs a Better Launcher

Let me be direct: the stock Android TV launcher on the Shield has gotten worse over the years. You get sponsored content, suggested apps you never installed, and a layout that prioritizes Amazon/Google/Netflix partnerships over your actual preferences.

Projectivy Launcher solves all of that. It removes the clutter, shows every app you’ve sideloaded front-and-center, and gives you actual customization options. The developer (spocky12) updates it regularly — the latest version V4.68 dropped in September 2025 with tons of new features.

What Projectivy Launcher Actually Does

Before we get into the installation, here’s what you’re getting:

• Ad-free interface — No sponsored content or suggestions
• Shows all apps — Every sideloaded app appears in your app list
• More customization — Change layouts, grid sizes, and more
• Premium option — Unlock wallpaper provider changes by upgrading
• Regular updates — Version V4.68 dropped in September 2025

The best part? You can use the core features completely free. I became a Premium user myself to support the development — it unlocks a few nice extras.

How to Install Projectivy Launcher on Nvidia Shield

Projectivy vs Other Launchers

I tested Projectivy alongside Wolf Launcher to give you a real comparison. Here’s how they stack up:

Honestly? Both Projectivy and Wolf are excellent choices. I went with Projectivy because it was easier to set up and the developer is super responsive to user feedback. Wolf is great too if you prefer its interface.

Troubleshooting Common Issues

Sometimes the installation doesn’t go smoothly. Here’s what to do:

Issue: “Override current launcher” not working

The best solution is to use ADB to disable the default Android TV launcher rather than relying on the override option. You can do this through the Android SDK platform tools.

Issue: Can’t find accessibility settings

On some devices, you need to scroll to the bottom of the Settings menu. Accessibility is sometimes nested under “System” → “Accessibility” depending on your Android version.

Issue: Apps not showing up

Make sure you’ve enabled all required permissions within the Projectivy app itself. The app will guide you through what it needs.

Final Thoughts

Installing Projectivy Launcher was hands-down the best change I made to my Shield TV. The stock launcher had become unbearable with all the ads and sponsored content. Now I’ve got a clean interface that shows all my apps, no clutter, and actual customization options.

The installation takes about 10 minutes, it’s free to use, and the developer keeps it updated. What more do you want?

Related Articles

If you found this guide helpful, check out these other articles:

• How to Sideload Apps on Nvidia Shield TV — Full walkthrough for installing APKs
• 25 Best APKs for Nvidia Shield TV in 2026 — Apps to install after you get your new launcher
• Nvidia Shield TV Buffering Fix — Optimize your Shield after any launcher change
• Best VPN for Nvidia Shield TV — Protect your streaming privacy

Get Surfshark VPN — Protect Your Shield Streaming

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Last updated: February 2026