· Firestick.io Team · Deals · 11 min read
Score Fire TV Deals for Amazon's Big Spring Sale
Amazon's Big Spring Sale has Fire TV Stick devices at their lowest prices of 2026 — up to 55% off. Here's which deals are worth grabbing and which to skip.
Amazon’s Big Spring Sale doesn’t always move the needle on Fire TV pricing — but this one actually did. The Fire TV Stick 4K Max is sitting at $35 right now, down from $60. That’s not a rounding error. That’s Black Friday pricing in March, on the best streaming stick Amazon currently makes. I’ve had the 4K Max running on my main TV for months, so I know exactly what you’re getting at that price — and I can tell you whether the other deals in this sale are worth stacking alongside it or skipping entirely.
The standout deal in Amazon’s Big Spring Sale is the Fire TV Stick 4K Max for $35 (reg. $60, 42% off) — its lowest price of 2026, matching Black Friday levels. If you need something cheaper, the Fire TV Stick 4K Select is $18, or drop to $14.99 with promo code FTVSELECT at checkout for eligible accounts. Every device includes a free month of Xbox GamePass Ultimate for new subscribers.
What I Looked at When Evaluating These Deals
Not every discount is worth getting excited about. Here’s the lens I used for this sale:
- Price vs. actual retail — Is it a real markdown or a fake MSRP being “discounted” to normal pricing?
- Where it lands historically — Does it match Black Friday? Better? Worse?
- Which model makes sense for which buyer — The cheapest option isn’t always the best value
- What’s included — Bundles, free trials, and pack-ins change the math
- What you actually get for the extra spend — Is upgrading from Select to Max worth $17?
With those in mind, here’s everything currently on sale.
Every Fire TV Deal in the Sale
Quick comparison before we dive in:
| Device | Sale Price | Regular Price | Savings | Best For |
|---|---|---|---|---|
| Best Value Fire TV Stick 4K Select | $18 ($14.99 w/ FTVSELECT) | $40 | 55% off | Budget / secondary rooms |
| Fire TV Stick 4K Plus | $25 | $50 | 50% off | Mid-range pick |
| 🏆 Fire TV Stick 4K Max | $35 | $60 | 42% off | Primary TV / power users |
| Fire TV Cube | $100 | $140 | 29% off | Home theater setups |
Every device includes 1 free month of Xbox GamePass Ultimate for new subscribers — that’s a $16.99/month value. Free shipping for Prime members or orders over $35.
Fire TV Stick 4K Max — The One to Actually Buy
Fire TV Stick 4K Max
- Wi-Fi 6E support — faster and more stable on compatible routers
- Alexa+ integration for improved cross-app voice search
- 42% off — matches this year’s Black Friday price
- Free month of Xbox GamePass Ultimate included
- HDMI extender included for tight port situations
I’ve been running the 4K Max as my primary streaming device, and the Wi-Fi 6E support is the upgrade that actually changes day-to-day use. On a 500 Mbps connection, 4K HDR streams on 
Netflix and Disney+ load quickly and stay stable — no stuttering during peak hours the way my older 4K model sometimes did. Alexa+ rolled out earlier in 2026 and made voice search genuinely more useful for pulling up content across services without digging through menus.
At $35, this is the device I’d buy without thinking twice. A $25 gap between sale price and retail isn’t something you see outside of November.
✓ Pros
- Wi-Fi 6E delivers noticeably faster and more stable 4K streaming on compatible routers
- Alexa+ voice integration genuinely improved in 2026 — better cross-app search results
- $35 matches the lowest price of the year — real Black Friday-level savings
- Xbox GamePass trial is worth activating even if you're not a regular gamer
- HDMI extender included — useful if your TV ports are recessed or wall-mounted
✕ Cons
- Wi-Fi 6E only helps if your router supports the 6 GHz band — older routers won't see the benefit
- Amazon's home screen remains cluttered with ads and promoted content — that hasn't changed
- 42% savings is the lowest percentage off in the lineup — the Select technically offers the bigger discount
Get Fire TV Stick 4K Max — $35 (42% Off)
→Fire TV Stick 4K Select — The Legitimate Budget Option
At $18 — or $14.99 with promo code FTVSELECT at checkout for eligible accounts — the 4K Select is close to an impulse buy. This is your entry point to 4K HDR streaming on Fire TV, and at this price, it’s genuinely hard to argue against it for a bedroom TV, a guest room, or a secondary setup.
The honest trade-off: no Wi-Fi 6E, less processing headroom than the Max. During peak hours on a congested network, you may feel it. For a living room TV where you’re streaming every night, spend the extra $17 and get the Max. For everywhere else, the Select is fine.
✓ Pros
- Cheapest path to 4K HDR streaming in the Fire TV lineup
- $14.99 with FTVSELECT is genuinely hard to beat for a 4K streaming stick
- Access to the same Amazon Appstore as the Max — all the same apps available
- Strong secondary device for guest rooms, kitchens, or kids' TVs
✕ Cons
- No Wi-Fi 6E — you'll notice this on busy networks during evening peak hours
- Less powerful processor than the Max — occasional slowdowns on heavier apps
- FTVSELECT code isn't guaranteed for all accounts, so the $14.99 price isn't universal
Fire TV Stick 4K Plus — The One to Skip
The 4K Plus at $25 (reg. $50) lands in a frustrating spot. It’s $7 more than the Select and $10 less than the Max — and that middle position doesn’t tell a compelling story. You get better performance than the Select but no Wi-Fi 6E. The value case is stronger at both ends. Unless the Plus hits a specific budget ceiling for you, I’d go Select or Max.
Fire TV Cube — For the Home Theater Crowd
At $100 (reg. $140), the Cube is Amazon’s most powerful streaming device. The pitch: hands-free Alexa without needing the remote, a built-in Ethernet port, and an IR blaster that controls your TV, soundbar, and AV receiver all from one device. For a proper home theater setup, that’s a compelling package.
For everyone else — the 4K Max handles 4K HDR streaming without breaking a sweat, and costs $65 less. The Cube is a legitimate buy if you’ve been considering it; 29% off is as good as it usually gets outside of Prime Day. It just isn’t the deal of this particular sale.
How to Set Up Your New Fire TV Stick
First-time setup is faster than most people expect — 10-15 minutes including Wi-Fi and account sign-in.
Fire TV Stick First-Time Setup
5 stepsPlug In and Power Up
Insert the Fire TV Stick into your TV’s HDMI port. If the port is recessed or tight against the wall, use the included HDMI extender — it makes a real difference. Connect the USB power cable to the included power adapter, not directly to a USB port on your TV (most TV USB ports don’t supply enough power to run the stick reliably).
Connect to Wi-Fi
Follow the on-screen prompts to select your network and enter your password. If you have the 4K Max and a Wi-Fi 6E router, connect to the 6 GHz band — that’s where the speed improvement actually lives. Standard 5 GHz works fine if 6E isn’t available.
Sign Into Your Amazon Account
Log in with your Amazon credentials. If this is a gift, the recipient can sign into their own account during initial setup — the device isn’t locked to the purchaser’s account at the hardware level.
Activate Your Xbox GamePass Trial
After setup, you’ll see an option to activate your free month of Xbox GamePass Ultimate. If you’ve never had a GamePass subscription before, activate it — Xbox cloud gaming works on Fire TV, and a month of access is a solid bonus. Skip it if you’re already a subscriber.
Install Your Apps and a VPN
Go to Find > Search to install your streaming apps from the Amazon Appstore.
Install Surfshark first if you’re planning to sideload apps or use any gray-area streaming services — it protects your traffic from the start rather than as an afterthought.
Fire TV vs. Google TV: Quick Reality Check
The Google TV Streamer 4K has also been running near Black Friday pricing recently — it’s the main competitor to consider at this price level.
The honest comparison:
- Fire TV Stick 4K Max ($35) — Deeper Prime Video integration, tighter Alexa ecosystem, better value if you’re already a Prime subscriber. The home screen is more ad-heavy.
- Google TV Streamer 4K — Cleaner interface with fewer ads, slightly better if you’re not embedded in the Amazon ecosystem. Google Assistant integration is stronger for Android and Google Home users.
If Prime Video is one of your main services and you’re already paying for Prime, the Fire TV wins on price and integration. If the Amazon home screen ads would drive you crazy, Google TV is worth the consideration. Our Firestick vs Roku vs Chromecast comparison goes deeper on the platform trade-offs if you’re still deciding.
What to Do Right After Unboxing
A new device is the best time to set things up properly before bad habits take hold:
- Install Surfshark — Native Fire TV app, Amazon Appstore, about 30 seconds. Do this first.
- Explore sideloading — The Appstore is a starting point, not the destination. Our sideloading guide walks through everything you can unlock in about five minutes.
- Speed it up before it slows down — Clear pre-installed apps you’ll never use via Settings > Applications > Manage Installed Applications. Our Firestick speed guide has 15 more fixes worth running through.
The Short Version
The Fire TV Stick 4K Max at $35 is the deal. Lowest price of the year, best device in the lineup, and the Wi-Fi 6E makes it a genuine upgrade over older models. If budget is the priority, the 4K Select at $18 (or $14.99 with FTVSELECT) is a legitimate secondary option — not a consolation prize, just fewer specs. Skip the 4K Plus. Consider the Cube only if you’re building out a full home theater setup.
Sale pricing verified March 26, 2026.
Protect Your New Firestick — Surfshark from $2.49/mo
→Add Live TV to Your Setup — Try Unify IPTV
→Related Reading
- Fire TV Stick 4K vs 4K Max vs Lite: Which Should You Buy?
- 22 Best Firestick Apps in 2026 (Free & Paid)
- How to Sideload Apps on Firestick (Complete 2026 Guide)
- 5 Best VPNs for Firestick in 2026
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Last updated: March 2026
